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TRADE ADVOCACY

We have the experience, network and credibility to connect with and leverage the resources of the on-trade, coupled with the event production expertise to deliver ambitious projects on a global scale. We can reach the people and places that a brand sometimes can’t, and deliver back to our clients innovative, relevant and measurable live events and digital content.
 

GLOBAL TRADE EVENT PRODUCT

TRADE ADVOCACY STRATEGY AND PROJECT MANAGEMENT

COCKTAIL COMPETITION CONCEPTION AND MANAGEMENT

TALENT ENGAGEMENT AND MANAGEMENT

TRADE AND CONSUMER MASTERCLASS SCRIPT WRITING AND DELIVERY

CONTENT CREATION

COPY WRITING

MOËT HENNESSY ASSEMBLAGE

In partnership with Moët Hennessy Europe, in 2018 we co-created and now manage Moët Hennessy’s first ever cross-portfolio trade advocacy program. 
 
MH Assemblage is a pan-European trade community which supports bartenders in the development of their craft, extending their network and building their personal brand; whilst positioning Moët Hennessy brands as credible, engaged and innovative to the global trade community. 
 
We achieve this through a variety of international events throughout the year, diverse local market initiatives, and a disruptive and agile social media strategy.
 

CREATION OF CORE VALUES AND BRAND DNA

STRATEGY AND CONSULTANCY

GLOBAL EVENT MANAGEMENT

INTERNAL STAKEHOLDER COORDINATION

EXTERNAL AGENCY MANAGEMENT

BUDGET OVERSIGHT

CREATIVE CONTENT IDEATION AND PRODUCTION

HENNESSY PIONEERS

2023 saw the launch of Hennessy’s global trade advocacy initiative – Hennessy Pioneers. Some of the most exciting bartenders from around the world came together in Cognac, France to learn from one another and be immersed in the core pillars of Hennessy Pioneers – sustainability, inclusivity and innovation.
 
HH&T created the education platforms, engaged and managed guest speakers, devised the four day itinerary, consulted on bartender selection and management, and led all logistics.
 
These bartenders now act as key educators and advocates for Hennessy around the world, giving this most iconic of Cognac houses a deeper and more authentic connection to the global bartending community.
 

EVENT CONCEPTION AND PRODUCTION

GLOBAL MARKET COORDINATION

INTERNAL AND EXTERNAL STAKEHOLDER COORDINATION

BARTENDER AND TALENT SELECTION AND MANAGEMENT

GLOBAL TRAVEL COORDINATION