Glenmorangie celebrated the launch of their Private Edition No. 10 “Allta” for 2019 with a stunning two day event in Shoreditch. Their new whisky was showcased to the world via a ‘virtual’ tasting beamed live to markets around Europe, led by its creator, Dr. Bill Lumsden. HH&T developed original cocktails, and tailored an event flow, to guide 80 guests per session on a complex experiential journey through the worlds of Glenmorangie.