Moët Hennessy’s trade advocacy program, Moët Hennessy Assemblage, is the company’s first to include the entirety of its wine and spirit portfolio, and took place in Champagne during September 2018

HH&T began working with Moët Hennessy several months before the trip to develop a comprehensive education and engagement program, the prime objective to create, and then optimise and repurpose content for an entirely new project. This began with working with the bartenders before the event, developing cocktail recipes in remote study groups that were then fully realised on the trip, culminating in designing a complex workshop platform in France where the bartenders would create original recipes to a set brief. HH&T consulted on design, procurement, education materials, and  bar management; and led all event operations over a three day trip that averaged 4 ‘activities’ each day, whilst also creating the menus and servicing all evening hospitality, for a delegation totalling around sixty guests.

The trip to Champagne was just the start. 2019 will see the forty bartenders represent Moët Hennessy Assemblage across eight european bar trade shows, servings cocktail of their own creations and talking about their experiences of the project, as well as acting as ambassadors for Moët Hennessy’s remarkable portfolio of wines and spirits. HH&T will be present at them all, supervising the delivery of key brand objectives and core values of the project.

Work is already well underway for Moët Hennessy Assemblage 2019, and we can’t wait…


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