Our brief was to streamline complex operational challenges and optimise commercials, whilst retaining and communicating the core values of Secret Cinema’s unique brand.
After an extensive pre-production phase – where all recruitment, routes to market and procurement systems were re-energised – Secret Cinema presents: Ridley Scott’s Blade Runner (1982) opened in March 2018, serving over 65,000 guests over four months in a secret indoor location in East London.
Our contract was extended to their summer show, Secret Cinema Presents: Baz Luhrmann’s Roméo & Juliet (1996), with over 64,000 guests in 16 show days; requiring a staff of 44 bartenders, 18 bar backs and 6 bar managers to deliver the most talked about event of the year.
Secret Cinema’s dedication to detail is the foundation of its cultural and commercial success – where the high values of production, show and immersive experience must extend to the quality of it’s Food & Beverage offering. Throughout the year, HH&T provided a comprehensive staffing and management structure, effective and accountable operational systems, and meticulous financial reporting, which supported the safe and successful management of event production on a truly grand scale.
It has been our pleasure working with Secret Cinema as their bar partners over the last twelve months, and look forward to the future projects that lie ahead.
Forty emerging bartenders from across european markets were invited to spend three days there during the harvest, to participate in seminars, vineyard and cellar tours, grape harvesting, extensive MH brand portfolio training, cocktail workshops, and masterclasses from industry leaders.
HH&T began working with Moët Hennessy several months before the trip to develop a comprehensive education and engagement program, the prime objective to create, and then optimise and repurpose content for an entirely new project. This began with working with the bartenders before the event, developing cocktail recipes in remote study groups that were then fully realised on the trip, culminating in designing a complex workshop platform in France where the bartenders would create original recipes to a set a brief. HH&T consulted on design, procurement, education materials, and bar management; and led all event operations over a three day trip that averaged 4 ‘activities’ each day, whilst also creating the menus and servicing all evening hospitality, for a delegation totaling around sixty guests.
The trip to Champagne was just the start. 2019 will see the forty bartenders represent Moët Hennessy Assemblage across eight european bar trade shows, servings cocktail of their own creations and talking about their experiences of the project, as well as acting as ambassadors for Moët Hennessy’s remarkable portfolio of wines and spirits. HH&T will be present at them all, supervising the delivery of key brand objectives and core values of the project.
Work is already well underway for Moët Hennessy Assemblage 2019, and we can’t wait…